Social Media Marketing

Social Media Marketing is a marketing style that allows brands to connect with their target market through Internet outlets such as Facebook, Twitter, and YouTube. Many brands initially believed social networking would weaken the relationship with consumers, but it has turned into a “genuine interaction between brand and client”. These online incentives increase brand competition and urge brands to optimize their social media presence.

Becoming a part of the social media network allows companies to capture a larger audience. The easily accessible and inexpensive nature of the Internet makes it an ideal platform for building consumer trust and loyalty. Social media marketing has the potential to create customers devoted to a specific brand. The online promotions, perks, and discounts offered by brands have some consumers choosing one brand over another.

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How to start off with Social Media Marketing

What are the difference between Social Media Marketing and Social Networking Social media refers to online technology and ...

www.bookmarktechnology.com/social...off-with-social-media...

Social Media Event

Understand the importance of social media usage in today business environment • Explore the changing audience and ...

www.evolution-asia.com/brochure/SocialMediaMarketing.pdf

Outsmart Your Competition

Al's latest venture is as CEO of Certified Social Media, a social media marketing educational program for businesses and professionals. Rationale In today's tough times, your ...

www.qscasia.com/guerrillamarketing.pdf

e-Commerce and e-Business

With ICTs they can leap forth to higher levels of social, economic and political ... year, Auto-by-Tel sold its millionth car over the Web, and CommerceNet/Nielsen Media ...

www.apdip.net/publications/iespprimers/eprimer-ecom.pdf