Email Marketing

From Wikipedia.org:

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

·         Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,

·         Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,

·         Adding advertisements to email messages sent by other companies to their customers, and

·         Sending email messages over the internet as email did and does exist outside the internet (e.g., network email and FIDO).

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Best Practices for Email Marketing

Email marketing is a perfect medium to pick up where other marketing leaves ..... to customers in a user friendly and widely accepted format, such as a PDF. ...

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E-mail Marketing

As a leader in direct marketing with more experience in developing and managing successful email list launches than anyone ...
www.media.haymarketmedia.com/Documents/1/Binder4_860.pdf

Starter Guide - Email Brain

Successful email marketing is more than setting up a distribution list in Outlook ... Successful email marketing is a strategic process that can and will: ...
www.emailbrain.com/eb/docs/emailbrain_guide_to_emarketing.pdf -

Successful Email Marketing

Successful Email Marketing. With virtually every U.S. business and 97% of households using email regularly, email campaigns are becoming a larger ...
www.leads.infousa.com/Images/Email/Successful_Email_Marketing.pdf

Overcome Email Marketing Challenges With Marketo: PDF

just beginning to explore options for email marketing, you'll see that pretty much every email ... On the other hand, Marketo offers email marketers a ...
www.marketo.com/library/marketo-email-marketing.pdf

E-Marketing: Planning, Accountability and Metrics

e-promotional and advertising campaign performance including e-mail marketing, traditional direct mail, and internet advertising. • Web site success ...
www.templatezone.com/pdfs/ems_whitepaper.pdf